Behind the Scenes Episode 5 - Chantel Kernighan

In this clip, we chose not to use sound as the clip is only about ten seconds, and perfect for quick mobile placement. Marketing a clothing line isn't easy, and when you are just starting out, you need to experiment with different forms of media.

We're funding this startup ourselves, so we have to be very careful with our budgets. We have a master seamstress and we use high quality fabrics, some being very rare. Production costs come first, then marketing. We are still learning which types of media performs best, and with more than 60% of our users are on mobile, quick and silent video clips are doing quite well.

Model Chantel Kernighan
Photographer Wade Carrier

Fashion Design and Video by East Coast Couture