New Season - New Designs

Posted by LeeAnn Dussault on April 2, 2018

Better weather is getting closer each day, and I'm excited for the release of our new Spring collection! :D

When drafting this new collection, I wanted to do something that was new and fresh for the upcoming Spring/Summer of 2018: Wearable pieces that were fun and flattering to the body - Pieces that could go from day to night.

Our popular shift design immediately came to mind, and I knew that a floral print would be stunning! I picked a floral Jacquard brocade that drapes beautifully, and has a bit of a weight and stretch.

Floral Jacquard brocade swatch which will be featured in the new shift dress

I also decided to pull a Jacquard brocade from the shelves for another new shift. It is a stretch brocade of black, with a golden shimmer to it. This is the same fabric that was used in the new corset dress that was featured on the Transition runway back in October 2017.

Flat lay of the new black and gold Jacquard shift dress in a stretch polyester fabric

I am also bringing in some new designs for the 2018 spring and summer seasons. Some skater dresses and a couple new bodycons are perfect for the warming weather. You can see more of these designs in the near future in more playful prints.

Flay lay of a new skater dress, made from stretchy polyester nylon galaxy print fabric Flat lay featuring the starry night printed polyester nylon in a bodycon design

Once I had the designs finalized and our seamstress, Jessica, had the patterns and samples completed, I scheduled a studio shoot with the talented photographer, Mark Barrett, for the middle March. I wanted to keep the shoot small and intimate, so I only had two models booked.

As much fun as it is to have a large studio set with a dozen or so models, it does take a lot out of me, and in the end, my health has to take first priority.

I booked Cindy Therrien once again for the studio since we have that professional working relationship, and I knew she would deliver on camera as she always does.

Cindy Therrien models the starry night skater dress for East Coast Couture's Spring 2018 release

Back in October 2017 I did a gala event in Moncton called Ladies' Diamond Night. It was the first event I did where models were already provided for me. That's where I met Facade International model, Melanie Robichaud. There was a freshness to her look that I loved and I kept her in mind for a future collaboration to see how she would do in studio.

I am glad that I did.

Models Cindy Therrien and Melanie Robichaud pose in the starry night dresses